This 4-star property has to belong to one of the most instantly recognisable brands in one of the most instantly recognisable travel districts in the world. This elegant heritage listed Georgian property rejects the characteristic Hilton spills and thrills for something a little more sophisticated – just one look at the on-site fitness centre will tell you that – a large, open-plan high ceiling affair with a huge glass panel letting in as much natural sunlight as day allows. The guests rooms are a little more understated but no less swish by Bloomsbury standards, a modest unassuming blend of subdued crèmes and browns taking the heat off your occasionally hectic travel arrangements. The similarly well lit, glass fascia ‘Woburn Place Restaurant’ is the Hilton’s flagship restaurant, set in a dramatic Victorian conservatory. Waiters at this bustling Euston restaurant weave in and out of its swanky ornamental pillars serving up plates of duck liver terrine to lunching guests – R4U

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